Summarized by UCCA’s Diane Ahern based on the May 2025 UCPG meeting; published 05/18/2025: The former Costa Verde Center property is approximately 14 acres, located at 8610 Genesee Ave at the corner of Genesee and Nobel. As presented at the May 2025 planning group meeting, developers with Cass Street Company have a vision for Reimagining Costa Verde to create a new neighborhood that includes both housing and community serving spaces.
- Housing would include a diverse mix of for-sale, market-rate, affordable, and student homes; a potential boutique hotel; homes that are walkable to major transit and jobs; with the latest advanced sustainability measures.
- Community serving features would include a vibrant hub with diverse uses and experiences; grocery, pharmacy, restaurants, cafés, and shopping; neighborhood conveniences and entertainment; public plazas, gardens and groves; as well as street level patios and sidewalks.
At its May meeting, the UCPG heard and voted on an Action Item (Item 12) to support the Cass Street Company request to (1) rescind the entitlements from the prior 1986 Costa Verde Specific Plan as modified in 2020; and (2) to support an updated parcel map with 13 parcels that represent the projected locations for future development on the site. The Zoom recording of the Costa Verde Reimagined presentation is available on UCCA’s site at: universitycitynews.org/UCCA/UCPGMay2025
The Reimagining Costa Verde project proposal is a Process Five which means the project proposal will be heard later this year by the San Diego Planning Commission and the Land Use and Housing Committee, with a final decision by the City Council.
According to UCPG Chair Chris Nielsen, the developers welcome ideas and feedback on all aspects of their proposal. Area residents who have suggestions for the Reimagined Costa Verde property can reach the developers through spokesperson Ashley Johnson by email at: ajohnson@swspr.com
For related posts, visit: https://www.universitycitynews.org/?s=costa+verde
